Steve is Microsoft’s Chief Storyteller and manages Microsoft’s Inovation, Culture and Stories team. It didn't start that way - he joined Microsoft in 1997 as a technical pre-sales guy, talking tech to big companies and began to realize he could translate geek in to something non-geeks could understand. That took him around the world, talking to audiences large and small about the magic of technology. 

The geek who can speak .....plain English.
If its complex, Steve makes it simple. Brilliant.
— Katie Ledger, TV journalist


And then he discovered blogging and setup “Geek in Disguise” - a blog to tell the story of Microsoft from where he sat - inside Microsoft.  A few thousands posts and a few awards later, Steve was invited to bring that storytelling to Microsoft’s HQ near Seattle and take on the Chief Storyteller role. That's the abridged version of the story.

Today, Steve works with teams across the company to help the world understand the who Microsoft is and the impact it’s technology and people have on the world. Steve was the architect of the acclaimed “88 Acres” story that heralded a new direction for Microsoft’s corporate storytelling with the Microsoft Stories site and wrote Modern Design at Microsoft. Since then, Steve and his team have influenced everything from CEO keynotes, to the coffee cups at Microsoft - all with a goal of transforming the culture of a 130,000 person company through storytelling.


Steve’s work:


A visit to Ferrari in Maranello, Italy to talk stories.  



Steve studied Information and Computing at Loughbourough University in England and graduated with a 1st Class Honors Degree. His final year dissertation on the impact of the Internet on education won the award for best dissertation of that year. 

Days after graduating, he began work at Astra Zeneca Pharmaceuticals where he tried to code for a while and soon realized that HTML (not C++) was his language. He wrote an internal paper suggesting the company adopt web technology for internal communications - before the word Intranet has been coined. For the next few years, he and a small team helped to design and build a global intranet for the company. And then he joined Microsoft….in a case of mistaken identity. But that’s another story….